Friday, January 30, 2009

Lego Baby Toys. Will the Name Finally Stick?

The original Lego Baby toy building sets for children 1 year to 18 months old was originally called Duplo Baby which was changed to Lego Primo. Well, this lasted for a few years until the US branch of the company change the name again. Fearing Primo being associated with "preemie" or premature babies, Lego changed the name yet again; this time to simply Baby. It seems this wasn't working well either so Duplo and Baby merged and the name was changed again to Explore! Guess what? Lego Baby is in once again and the baby toys are know by that name to this day. The present day Lego Baby toys are represented, not by the original elephant, but by a teddy bear mascot. This is almost too much information...lol Bottom line is, we all know that there are Lego toy building sets for all ages!

No comments:

Post a Comment